Direct answer
Missed lead capture is a system that responds to missed calls, website forms, chat messages, and after-hours inquiries fast enough to keep the customer engaged and update the CRM.
Where leads usually leak
The leak usually happens between first inquiry and first human response. A phone call is missed, a form lands in an inbox, or an after-hours request waits until the next day.
What the workflow does
The workflow sends an immediate response, asks for the service need, qualifies urgency, updates the CRM, and alerts the right staff member.
Where RIKU Growth fits
RIKU Growth maps the lead source, CRM record, follow-up path, and dispatcher handoff so missed leads become visible operational work.